Moraa Educational Complex is committed to delivering high-quality education and expanding access to learning opportunities. In a competitive education environment, data-driven decision-making is critical to ensure program relevance, effective student recruitment, and sustainable growth. To support this, the institution seeks a Market Research Specialist to generate actionable insights on market trends, student preferences, and competitive positioning.

The Market Research Specialist will be responsible for collecting, analyzing, and interpreting market data to support strategic decisions related to program development, student recruitment, marketing strategies, and institutional growth.

 Market Research & Analysis

Design and conduct qualitative and quantitative research (surveys, interviews, focus groups)

Analyze education market trends, student demand, and emerging fields of study

Identify gaps in the market and recommend new academic programs or services

Conduct competitor analysis (programs, pricing, marketing strategies)

3.2 Student Insights & Behavior Analysis

Study student decision-making behavior and enrollment trends

Segment target audiences based on demographics, interests, and behavior

Identify key factors influencing student enrollment decisions

3.3 Data Collection & Management

Develop and manage data collection tools and systems

Ensure data accuracy, reliability, and integrity

Maintain databases of market, competitor, and student information

3.4 Strategic Support

Provide data-driven recommendations to support business development and marketing teams

Collaborate with academic departments to align programs with market needs

Support campaign planning with insights on target audience and messaging

3.5 Reporting & Visualization

Prepare clear and actionable research reports and presentations

Develop dashboards and visualizations for key insights

Present findings to management and stakeholders

3.6 Monitoring Trends

Track changes in education trends, job market demands, and skills requirements

Monitor effectiveness of marketing campaigns and recruitment strategies

Recommend adjustments based on performance data

4. Deliverables

Market research plan (within first 30–45 days)

Monthly and quarterly research reports

Competitor analysis reports (quarterly)

Student insights and segmentation reports

Program feasibility and demand analysis reports

Interested candidates should submit:

Updated CV

Cover letter outlining relevant experience

References

Applications should be sent to: hr@moraa.edu.af

Please indicate ‘Application: Market Research Specialist’ in the subject of your email.

Submission Email:

hr@moraa.edu.af